YC Lecture 8- How to Get Started, Doing Things that Don't Scale(Stanley Tang, Walker Williams, Justin Kan)
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The lecture discusses the importance of starting with a clear goal in mind when seeking press coverage, and emphasizes the need to focus on building relationships with reporters and providing them with interesting and newsworthy stories.
Highlights
๐ก Press coverage should align with the goals and target audience of the startup.
๐ผ Building relationships with reporters is crucial for successful press coverage.
๐ Pitching a story involves preparing and memorizing key points to effectively communicate the startupโs message.
โฐ Timing is important, so itโs best to give reporters advance notice and follow up closer to the launch date.
โจ Helping other entrepreneurs get press coverage can lead to reciprocation and more opportunities for your own startup.
